The definition of hippy chic? That’s East for you.
Deeply rooted in Indian heritage, East is all about intricate prints and embroidery by local craftsmen. Their styles exude bohemia and transcend seasons, making them the kind you’ll want to wear now with cowboy boots and gilets, and wear later with sandals and bare skin.
And behind the brand, you’ll find all kinds of interesting people. Like Anita, one of East’s Buyers, who spends her days sourcing beautiful fabrics, trend hunting and collaborating with ethical suppliers.
Keep scrolling for some serious insights from her…
East is a brand that beautifully weaves together the rich tapestry of heritage and modernity; crafting products with a deep sense of cultural appreciation and personal style.
What I personally find so special is all the attention to detail we invest into every piece. Our design fusions create such unique styles that are captivating and culturally rich.
Anyone who values local craftsmanship and unique designs!
A wellspring of heritage sources… From ancestral-textile techniques to the diverse cultural narratives across India’s regions.
Our commitment to preserving age-old traditions infuses a sense of authenticity into our products. Our design process is a constant exploration of these inspirations, so everything we create maintains a deep connection to its cultural roots.
Our creative process involves an evolving exploration process, where we meticulously research and immerse ourselves in the intricacies of the regions we draw inspiration from.
Collaborating closely with artisans and craftsmen, we bring traditional techniques to life in fresh and innovative ways. With a commitment to quality materials and artisanal craftsmanship, East products not only exude distinctiveness but also showcase a deep respect for tradition, making them special to anyone seeking fashion with depth. This collaboration of heritage and creativity is the cornerstone of creating collections that embody East’s spirit.
We’re committed to sourcing the finest materials, collaborating with skilled artisans and using ethical manufacturers. It’s built into the way we work – and always has been. We’re firm believers in exceptional quality, supporting craft traditions and making products that aren’t just fashion items, but cherished pieces.
The East team is a small, female-empowered group, where creativity thrives!
The new East Heritage collection draws its inspiration from a fusion of cultural influences and the natural beauty of Mallorca’s landscapes. Its azure waters and rugged limestone cliffs serve as a backdrop, evoking a sense of serenity and bohemian spirit that permeates the collection.
Additionally, the collection is inspired by a commitment to using premium materials and intricate detailing, reflecting East’s dedication to elevating its aesthetic and crafting timeless pieces that embody the essence of artisanal craftsmanship and sophistication.
The meticulous craftsmanship and premium-quality materials, which reflect a deeper commitment to artisanal excellence. Each piece in the East Heritage collection is crafted with exceptional attention to detail, utilising traditional techniques and featuring intricate hand embroidery that speaks to the brand’s heritage.
Furthermore, our commitment to sustainability shines through in our utilisation of organic fabrics and ethical manufacturing practices, guaranteeing that each garment not only exudes timeless elegance but also mirrors our ethos of environmental mindfulness and social accountability. East Heritage serves as a testament to the allure of conscientious design and meticulous craftsmanship.
Certainly! The process begins with the careful selection of premium organic cotton, sourced from trusted suppliers who are committed to ethical practices. The soft-blue hue of the fabric is carefully dyed to achieve the perfect shade that captures the essence of tranquility.
Once the fabric is prepared, skilled artisans meticulously handcraft each Bridget Shirt with precision and care. The statement cut-work embroidery that adorns the sleeves is a labour-of-love that requires a high level of expertise and attention to detail. The intricate design is carefully traced onto the fabric, and then meticulously cut out by hand, creating delicate floral motifs that add a touch of whimsical elegance.
Throughout the production process, every stitch is sewn with precision and every detail is carefully considered, ensuring that each shirt is a true work of art.
Our future holds a continued commitment to sustainability and ethical practices to make sure we’re always environmentally responsible and socially conscious.
Sounds good, doesn’t it? Dive deep into the colourful, bohemian designs of East, here.
