Effortlessly elegant, Joie de Vivre perfectly captures the essence of carefree French style. Soft, delicate shapes are brought to life with embroideries inspired by London’s Portobello Market, free-flowing prints and hits of vibrant marigold and orange, adding an uplifting note to your everyday wardrobe. Statement-making styles come in the shape of military jackets and printed tea dresses, offset with staple denim for a laid-back aesthetic.
Embroidery embraces a new modern identity in the Joie de Vivre collection, while still nodding to its bohemian roots. Whether imagined in pared-back palettes or colourful combinations, mirrored patterns are here to take the focus from this season to next – find them on everything from breezy boho blouses to statement mini skirts.
Floral prints flourish in every season, creating a relaxed yet romantic mood. As we move into AW18, graphic formations give way to painterly prints that still feel wholly relevant for late-summer afternoons. We love how this midi tea dress – a key silhouette for now and later – is designed with ditsy blooms, and comes with pockets for extra practicality. Style it up or down for any diary date.
Natural tones of forest green, navy blue and barely-there nudes flow through the collection, proving the perfect backdrop for eye-catching pops of colour. From warm marigold hues to striking shades of orange, bursts of brightness are seen across easy everyday tops, as well as wrap dresses and coloured denim.
