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Blue 73 Denim: Your First Look at the New Collection

Introducing new season denim from Blue 73. Shake up your basic blues with the latest styles from the coveted collection, featuring statement and staple jeans, plus hero jackets, dresses and more. Here’s your first look…

 

 

 

1. The Flocked Jeans

 

Following on from the opulence of last season, flocked jeans are here to give our style rotation a dose of instant luxe. Crafted from dark-wash denim, this skinny-fit pair are covered in an all-over rose design, transforming them into a statement-making style. Keep them in focus with a plain-colour knit.

 

2. The Staple Jeans

 

It’s no secret that jeans form the building blocks of our wardrobes, and the new Blue 73 collection is full of fashion favourites that are worth investing in. From second-skin skinnies in a brand new wash (left) to ankle-grazing designs (right), these new styles are sure to become your everyday staples. Coming soon to Monsoon.

 

3. The Embroidered Jeans

Embroidered denim is still on the style radar for the new season, giving our trusty skinnies the youthful update that they need. Re-introduce the trend into your wardrobe with this love-worn pair, detailed with floral embroidery for a modern, feminine feel. Style it with a colour-pop knit.

 

4. The Denim Jacket

 

Stand to attention – the denim jacket has had a military-inspired makeover for the season ahead. Subverting the classic fashion favourite, this SS18 staple is designed with epaulettes, burnished metal buttons and a stand-up collar, creating a piece that feels cool and contemporary. Team it with just about everything in your wardrobe and – for the style brave – opt for double denim.

 

5. The Denim Dress

 

Whether styled up or down, there is no doubting that the denim dress is a modern must-have. Straight from Blue 73’s new season collection, this smock-style design was made to throw on and go – wear yours with trainers or ankle boots now, switching to sandals when the weather warms up.

 

Shop the Blue 73 Denim Collection >