East Helena Floral Woodblock Midi Dress Pink

The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.

The product: When the weather’s warm, floral lengths are in their prime. Whisked from lighter-than-air cotton with bold flower motifs in feminine hues, this v-neck midi is the perfect choice for every sunshine getaway. Complete with pom-pom and tassel details on the front for extra fun.
Due to the artisanal nature of woodblock printing, variation in print may occur.


The fabric and fit: Engineered in breathable, soft-on-the-skin cotton. Sizing in-line with East. Pink